Why Vitamin C Serum is the Key to Brighter Skin

Fair and light skin has been widely welcomed and considered beautiful. Many people make a big effort to achieve lighter and brighter skin. As one of the most abundant nutrients in nature, Vitamin C is proven highly valuable for promoting health and fighting infection. Meanwhile, the list of its benefits in skin care keeps growing, acclaimed to be one of the most dominant treatments against skin aging and darkening.


At first, let’s learn what’s vitamin C. Vitamin C, also known as ascorbic acid, is a water soluble vitamin essential for cell functions in our body. It also functions as an antioxidant that’s able to terminate free radicals and prevent them damaging the cells in our skin and organs. Vitamin C abounds in citrus fruits and dark green leafy vegetables. But what’s the relationship between Vitamin C and skin brightening?

Skin tone is determined by the dark pigments, also known as melanin in our skin. The more melanin melanocytes produce, the darker our skin becomes. Melanocytes are melanin-producing cells found in the bottom layer of our skin epidermis. Sun exposure, medication, free radical damage, and hormonal imbalance all contribute to the accelerated activity of melanocytes. Vitamin C inhibits melanocytes development and eliminate pigmentation to brighten our skin from the inside. It also benefits collagen formation to maintain skin integrity. The acidic properties of vitamin C helps our skin detox by getting rid of dead skin cells to reveal clear and fair skin.  

Our body and skin relies on diet and supplements for vitamin C intake. However, there is a saturation point for when you take large doses of vitamin. To get all the benefits on our skin, topical vitamin C treatment is recommended, which it’s 20 times more effective than oral form. To get through the outer water resistant layer of the skin, the vitamin C of lower pH value is preferred. Also the concentration range of around 15% to 20% is proven the most effective.


Considering its antioxidant nature, choose serum that are white and clear that is packed in dark bottles. Anjou Vitamin C 20 Serum has the perfect 20% concentration that eliminates pigmentation, dark spots, and wrinkles with the highest potency to give it a beautiful and even skin tone. Apply before moisturizer to let it thoroughly absorb. Even though with high brightening power, it does not replace sunscreen. The free radicals from UV can weaken the vitamin C’s whitening results on our skin. Add vitamin C serum to your skin care routine to enjoy impeccably bright and smooth skin.



Established in 2016, Anjou’s exclusive collection of skincare products and essential oils are all made using preservative-free ingredients from around the world in order to empower users to live more naturally and confidently with 100% natural ingredients.

Pure and Organic: Anjou works closely with specialists around the world to find the perfect location and environment, making sure Anjou products are made from the best stuff on Earth.

Safe and Secure: All Anjou products first undergo a rigorous internal selection process before being sent to the FDA/USDA for official approval. Before shipping, we run a final QC check to make sure everything is in order.

Customer Focused: Every aspect of Anjou and every decision we make, from our product pricing to packaging to after-sales support, is done to keep you, our customer, satisfied.

To learn more about Anjou and Anjou products, visit the website at www.anjou.com